How to Create Posts on Your Website Automatically Using Artificial Intelligence
What if you could brief an AI on a topic and have a fully formatted post live on your website within minutes — no copy-paste, no manual publishing, no logging into WordPress? That’s not a future scenario. It’s something you can set up today.
Most business owners spend more time on content logistics than on the content itself. Writing the post is one thing. Formatting it, finding an image, uploading it, setting the excerpt, hitting publish — that’s a separate workflow that eats time and creates friction. AI can handle all of it.
How It Actually Works
The setup relies on three components working together. First, a large language model — in this case Claude by Anthropic — handles the writing, structure, and formatting. Second, a WordPress plugin exposes your site’s publishing capabilities as an API that Claude can call directly. Third, a skill file acts as a standing instruction set that tells Claude exactly how to behave: what tone to use, how to structure the post, where to find images, and how to publish.
When you trigger the workflow — by typing a topic into the chat — Claude reads the skill, searches for a relevant image, writes the full post in Gutenberg block format, and publishes it via the API. The entire process takes under two minutes. You stay in the conversation the whole time; you never touch the WordPress dashboard.
What You Need to Set This Up
The technical requirements are minimal. You need a WordPress site, access to Claude Desktop (Anthropic’s desktop application), and a small plugin installed on your site that registers publishing abilities and exposes them through a secure REST endpoint. Authentication is handled via WordPress application passwords — no third-party services, no API keys stored in the cloud.
Once the plugin is active and connected to Claude Desktop, you define a skill — a markdown file that describes when and how Claude should act. The skill covers everything from voice and tone guidelines to image handling rules to the exact API call structure. You write it once, and Claude follows it every time.
What This Is Not
This is not a content spinner or a bulk generation tool. The goal is not to flood your site with AI-written articles. The goal is to remove the friction between having something worth publishing and actually publishing it. You still decide the topic, review the output, and control what goes live. The AI handles the execution.
It also doesn’t replace editorial judgment. A badly briefed topic produces a mediocre post. The quality of what comes out depends on the quality of the instruction going in — both in the skill file and in the trigger you write. Garbage in, garbage out still applies.
The Practical Result
A post that would normally take 45–90 minutes to write, format, find an image for, and publish now takes under two minutes of your time. The AI does the heavy lifting. You approve the image, read the output, and decide whether to publish. That’s the entire workflow.
For business owners who know they should be publishing more but don’t have the time or the appetite for the process — this is the most practical path forward available right now.